Launching a New Extended-Stay Brand Prototype
This property was the prototype launch for the new Sonesta ES (Extended-Stay) Suites brand. Becker & Frondorf was engaged to spearhead the brand development process from conceptual design through renovation. We assembled an efficient team of architects and designers to help quickly establish new prototype designs for model rooms and public spaces to inform the Burlington renovation and create brand standards for future Sonesta ES properties. We held a series of walkthroughs and review sessions with Ownership to identify changes before approving a new brand design.
The Sonesta ES Suites Burlington showcased all new guestroom layouts, furnishings, complete bathroom renovations, and redesigned kitchens. The public space renovation included a kitchen pantry, a buffet supporting a newly developed food and beverage program, a great room, and a flexible meeting space. All renovations were completed while the hotel remained in operation. Becker & Frondorf also assisted with specific branding elements, such as signage, logos, and other amenities.
Hospitality Properties Trust rolled out 17 newly renovated Sonesta ES Suites hotels between 2014 and 2016. After successfully managing the transformation of the first hotel in this brand, B&F oversaw the renovations of nine other Sonesta ES Suites across the US. We worked with the procurement agent to leverage purchasing power to reduce costs as new properties were rebranded, and developed templates to assist the Owner with financial reporting, scheduling, and budget forecasting in support of the new brand’s launch.