Newark, DE
W. L. Gore Capabilities Center
B&F managed the complex design and construction process of W. L. Gore's updated Capabilities Center, which included an immersive, multi-media experience that reflects the innovative nature of their products.
Designed to inspire, high-tech facilitates collaboration at this corporate briefing center
A New Way of Storytelling
Best known for Gore-Tex, Gore’s high-performance fluorocarbon polymers are found in an array of products, from those used in heart surgeries to satellites. To better tell their brand story, they decided to create an immersive exhibit that would demonstrate their products’ versatility to inspire their corporate partners to invest in new innovations.
A Cast of Players and Moving Parts
Gore assembled a team of experts – architects, exhibit fabricators, and audio-visual integrators – from around the country. B&F was hired as the Project Manager to oversee this complex process. We first defined each party’s role and responsibilities, knowing that in a large team there is a possibility of both gaps and overlaps in scopes of service.
Accurate Estimates for Unique Elements
Our team led the development of a schematic design and cost estimate approved by Gore before the project progressed. The project required many unusual elements such as custom millwork and multi-media displays. Comparing vendor estimates to consultants’ recommendations and our internal database, we helped ensure the budget was complete and accurate.
Conducting the Orchestra
Project management for a complex design process requires close communication. However, excessive emails, calls, and meetings can create chaos where important details are lost. We utilized our proven tiered reporting structure to make sure the entire team was aware of the schedule goals and every voice had the opportunity for input.
Exhibit Design Meets Electricity
“This is the most complicated electrical plan I have ever seen.” The electrical foreman, a 20-year construction veteran, made this resounding comment at one meeting, understanding that construction had to be carefully coordinated with the media design. B&F took this responsibility off Gore’s plate, ensuring there were no loose ends in the process.
Managing the Construction Schedule
We also managed Gore’s aggressive construction schedule with most of the work occurring over the summer to minimize impact to staff and operations. We also helped the team coordinate procurement and anticipate long-lead items to maintain the schedule. In addition to new displays and technology, we oversaw the renovation of Gore’s lobby and café.
The Final Product
An immersive corridor leads to interactive product displays. In a central spiral, visitors are enveloped in a 180-degree cascading digital projection system. The reimagined 6,000-square-foot Capabilities Center makes highly technical scientific information accessible and exciting, reflecting Gore's culture and brand.
Client Testimonials
“Given the complexity of the project, having B&F manage the interconnected work streams of various design firms was key. As the project moved into construction, their role became critical. Without the continual guidance of B&F to keep all parties moving together, we would have not met our timeline or kept to our stated budget.”
Tamera A. Yost, Ph.D., Associate, Capabilities Team, W. L. Gore & Associates, Inc.
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