Launching a New Extended-Stay Brand Prototype
Sonesta ES Brand Rollout, Burlington, MA
Beginning with a property in Burlington, MA, B&F spearheaded the brand development process from conceptual design through renovation for the launch of ten Sonesta Extended-Stay suites across the country.
From prototype to new brand design, a portfolio of hotels across the country is transformed into Sonesta Extended-Stay Suites.
Scope Setting
After reviewing the Property Improvement Plan with our client, along with their wish list, we worked with our in-house Cost Estimators to help establish additional scope before onboarding the design team. This allowed us to assist our client in prioritizing certain design features, helping to renew the overall portfolio while maximizing ROI.
Team Selection
With the adjusted budgets and scopes in mind, we used our deep industry knowledge to lead the RFP and selection processes for five projects and worked with our client to award contracts. The projects were located hundreds of miles apart and had different schedules, so we assembled the right team early for maximum efficiency throughout the project.
New Brand Standards
Since the Sonesta ES was a new product, B&F worked with the many parties involved to develop a new palette of brand standards. We oversaw and carefully documented a series of mock-ups, model room reviews, tweaks, and adjustments. We also kept the budget on track by working with design and procurement to ensure selected features were cost effective.
Displacement
We worked with the operations teams at each property to plan displacement schedules to minimize guest disruptions and construction-related revenue losses. We accounted for local peak and off-season schedules, projected cash flow models, and monitored construction to update displacement schedules weekly for the General Managers.
Our Projects
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Project Management Services
Learn MoreB&F's Project Managers protect budgets, safeguard schedules, minimize disruptions, and coordinate the entire team, with a careful eye on quality.