Launching a New Extended-Stay Brand Prototype

Sonesta ES Brand Rollout, Burlington, MA

Beginning with a property in Burlington, MA, B&F spearheaded the brand development process from conceptual design through renovation for the launch of ten Sonesta Extended-Stay suites across the country.

Sonesta Lounge Area
OwnerHospitality Properties Trust
Project TypeHotel Renovation and New Brand Prototype Development
Costs$7 Million
Project Size171 Guestrooms
ArchitectBMA Architects
DesignerParker Torres Design
ProcurementBenjamin West

From prototype to new brand design, a portfolio of hotels across the country is transformed into Sonesta Extended-Stay Suites.

Scope Setting

After reviewing the Property Improvement Plan with our client, along with their wish list, we worked with our in-house Cost Estimators to help establish additional scope before onboarding the design team. This allowed us to assist our client in prioritizing certain design features, helping to renew the overall portfolio while maximizing ROI.

sonesta hotel room bed

Team Selection

With the adjusted budgets and scopes in mind, we used our deep industry knowledge to lead the RFP and selection processes for five projects and worked with our client to award contracts. The projects were located hundreds of miles apart and had different schedules, so we assembled the right team early for maximum efficiency throughout the project.

sonesta kitchenette

New Brand Standards

Since the Sonesta ES was a new product, B&F worked with the many parties involved to develop a new palette of brand standards. We oversaw and carefully documented a series of mock-ups, model room reviews, tweaks, and adjustments. We also kept the budget on track by working with design and procurement to ensure selected features were cost effective.

sonesta dining room


We worked with the operations teams at each property to plan displacement schedules to minimize guest disruptions and construction-related revenue losses. We accounted for local peak and off-season schedules, projected cash flow models, and monitored construction to update displacement schedules weekly for the General Managers.

sonesta couple eating
Becker Fondorf Philosophy skyscraper

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B&F's Project Managers protect budgets, safeguard schedules, minimize disruptions, and coordinate the entire team, with a careful eye on quality.