Fairfield, NJ

Fairfield Doubletree Conversion

B&F managed a full brand conversion for The Rubicon Companies and The Davis Companies, overseeing the renovation of 204 guestrooms and 15,000 square feet of common spaces to turn a Crowne Plaza Hotel into a new Hilton DoubleTree within a one-year timeframe.

Fairfield DoubleTree Conversion 1
Project TypeHotel Conversion
Construction Cost$7.5 M
Project Size204 Guestrooms
ArchitectCR Architecture + Design
BuilderTriple Crown Construction

Rapid Renovation Achieves New Brand’s Approval

Managing the Brand Conversion Process

Converting a hotel property to meet a new set of brand standards adds an additional layer of complexity to a fast-paced renovation. After working with hotel owners to develop a construction cost estimate, we were asked to manage the renovation and brand conversion process to transform the former Crowne Plaza Hotel into a modern Hilton DoubleTree facility.

Fairfield DoubleTree Conversion 2

Strategic Architect Selection and Procurement

In addition to fully renovating 204 guestrooms, the project included 15,000 square feet of meeting space, a new technology center, exterior improvements, and a refresh of the bar and restaurant. B&F helped the owners select an architect familiar with Hilton’s standards to accelerate the design process. We also worked closely with the procurement agent to quickly order long-lead materials and furnishings. Despite a tight one-year timeframe, we developed two model rooms to confirm owner satisfaction and brand adherence.

Fairfield DoubleTree Conversion 3

Minimizing Guest Disruptions

We managed design reviews by Hilton, bid out the construction contract, and worked with the contractor to develop a detailed construction phasing plan and room displacement schedule. Our team was on-site to ensure that sales and operations staff were fully informed about construction activities, disruption to guests was minimized, and scheduled room turnovers were met. After a final walk through, the hotel received the go-ahead to open under its new brand, successfully completing the conversion on schedule and within budget.

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