Rapid Renovation Achieves New Brand’s Approval
Hotel renovations are inherently time-sensitive and operationally challenging, but converting an entire property to meet a new set of brand standards adds an additional layer of complexity. After working with hotel Owners The Rubicon Companies and The Davis Companies to develop a construction cost estimate, Becker & Frondorf was asked to manage the renovation and brand conversion process to transform the former Crowne Plaza Hotel into a modern Hilton DoubleTree facility. In addition to fully renovating 204 guestrooms, the project included 15,000 square feet of meeting space, a new technology center, exterior improvements, and a refresh of the bar and restaurant.
This fast-paced project began design in January 2018 and achieved Hilton approval to open as DoubleTree in January 2019. B&F helped the Owners select an architect familiar with Hilton’s standards to accelerate the design process and worked closely with the procurement agent to quickly order long-lead materials and furnishings. Despite the tight one-year timeframe, we developed two model rooms to confirm Owner satisfaction and brand adherence. We managed design reviews by Hilton, bid out the construction contract, and worked with the contractor to develop a detailed construction phasing plan and room displacement schedule. Our team was on-site to ensure that sales’ and operations’ staff were fully informed regarding construction activities, disruption to guests was minimized, and scheduled room turnovers were met. After a final walk through with Hilton’s Pre-conversion team, the hotel received the go-ahead to open under its new brand, successfully completing the conversion on schedule and within budget.