A Complete Rebranding
The renovation and rebranding of the Philadelphia Sonesta Hotel was a top-down and inside-and-out overhaul of a 45-year-old building, originally a Holiday Inn and most recently a Crowne Plaza. The hotel renovation included the reconfiguration of each of the 442 guest bathrooms; the conversion of 34 regular guestrooms into suites; and the creation of an ultra-chic Presidential Suite. The meeting spaces, ballrooms, corridors, outdoor pool, elevator cabs and exterior facades all received fresh makeovers. Perhaps the most impressive upgrade though, is the new ground floor, which is anything but a typical hotel lobby. Accessible from both Market and 18th Streets, the space features a gallery for rotating artwork featuring local artists; a new reception area accented by a 40-foot long contemporary chandelier; and a full-service cafe and cocktail lounge, ArtBar.